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Loredana Novotni majored in Fashion Design from the Faculty of Visual Arts in Oradea in 2009 and debuted with the women collection Sailor Lolita. She attended the Master program of the University of Art and Design in Cluj-Napoca, Department of Fashion Design, and graduated in 2011 with a mini-collection called Sacred conceptual.
Loredana Novotni is a new brand, based on unique handmade clothes in limited series. The brand philosophy affects not only the functionality of the garment, but also the aesthetic and visual perception of the influence of different forms of art. Fashion is an art, a functional art. Each design must have a soul and touch the five senses of a person. Each design must be as unique as the person who created it and the person for which it is created.