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Elena Perseil graduated from the Esmod University in Paris. She worked for several fashion houses in Paris, traveled to India where she studies hand embroidery. In 1996 she received the award of the Most Promising New Designer from the Kent Institute in London. Aong the years, famous stars have been wearing Elena Perseil's luxury dresses for red-carpet events, such as Laurence Leboeuf, Bai Ling, Bella Thorne and others. Glossy and fashion magazines, such as Lash and Runway in Los Angeles, Mojeh in Middle East, Elle, Marie Claire, Cosmopolitan, Harper's Bazaar are often using the brand's pieces for their fashion editorials. Currently, the designer is focusing on the luxury evening wear and is taking part every season at the fashion trade shows in Paris, Tranoi and Who's Next.