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Although initially licensed in Economics, Lena Criveanu follows her dream and cultivates her talent at the University of Arts in Bucharest, Department of Fashion Design.
In April 2006, she presents its first collection under the name "Lena Criveanu" at a UNICEF gala. In 2008 Lena Criveanu presents her brand in the international framework, fairs in Paris and New York.
In March 2010, Lena Criveanu opens her first boutique store praised by critics as placing it at the boundary between fashion and art, each signed collection by Lena incorporates painted and printed elements, which have already become a distinctive attribute of her personal vision of femininity.