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The Laura Firefly brand follows a generally elegant line, but because of loose cuts and increased attention to detail, each piece is versatile and can play different roles in composing outfits that create the modern woman, whether planning a walk in the park or an appearance at a fashion event.
A graduate of Fashion Design (UAD Cluj-Napoca), Laura Iobagel, the designer behind the brand, proposes a cut which includes classical feminine elements and undermined concepts like exuberance, excentrism and eroticism. The clothes, accessories and jewelry, all unique and creative, aim to explore new territories through constant experimentation regarding the juxtaposition of materials, new techniques and silhouettes approach.